Making change stick.
Fractional & interim leadership
Senior change, communication and engagement leadership for organisations navigating growth, transformation and complex change.
The challenge you’re facing and where I typically step in
Your strategy is solid | Your business case is approved | Your new ways of working are ready to deploy | But your initiative is stalling
Your strategy is solid. But your initiative is stalling.
Employees aren’t adopting the new ways of working.
Customers don’t understand the value of your change.
Partners and suppliers aren’t aligned to the new direction.
Stakeholder resistance is creating friction and delay.
These situations usually don’t fail because the strategy is wrong — they stall because leadership capacity is stretched and the people side of change isn’t being led with enough focus or consistency.
This is where fractional or interim change, communication and engagement leadership can make a material difference.
How I help
We partner with leaders to accelerate change by addressing what most organisations underestimate: getting the people side right through strategic communications, engagement, and marketing.
Whether you’re implementing a new operating model, migrating customers to a new platform, driving cultural change, scaling growth, or delivering complex transformation — I align the stakeholders who matter to your success.
I typically step in on a fractional or interim basis, working directly with senior leaders to lead the people side of change where momentum, alignment, or adoption is at risk.
Whether you’re implementing a new operating model, migrating customers to a new platform, driving cultural change, scaling growth, or delivering complex transformation—we align the stakeholders who matter to your success:
- Employees who need to adopt new ways of working
- Customers who need to understand and buy into your evolution
- Partners & suppliers who need to align with your new direction
- Leadership teams who need to stay unified through ambiguity
The Result:
Your change initiative delivers measurable business outcomes, not just project milestones.
Why Thrive Business Consulting
Your strategy is solid | Your business case is approved | Your new ways of working are ready to deploy | But your initiative is stalling
Enterprise expertise. Fractional leadership. No overhead.
Thrive Business Consulting provides senior, delivery-focused change, communications and engagement leadership for organisations navigating growth, transformation, and complexity. Led by Sharon McMaw, Thrive brings over 25 years’ experience operating at executive and board level — often stepping in on an interim or fractional basis when change is high-stakes, timelines are tight, and outcomes matter. Clients value our integrated approach, direct senior access, and pragmatic delivery that ensures change is adopted, embedded, and delivering real business results.
Rare integrated capability
Change communications, stakeholder engagement, and strategic marketing working together—not in silos. Your change strategy gets communication built in from day one. Your customer messaging aligns with your internal narrative. Your stakeholder engagement connects to your marketing. Everything works as one system.
High-stakes delivery experience
Programme turnarounds. Multi-million-pound transformations. Board-level accountability. TOM implementations. Large-scale tech and customer migrations. Cultural change across thousands of employees. Complex stakeholder environments where getting alignment is make-or-break.
Direct senior access
No layers, no junior consultants learning on your time, no inflated fees. You work directly with me, typically on a fractional or interim basis, depending on what the organisation needs. Someone who’s recovered at-risk initiatives, defended decisions to boards, and delivered under pressure.
Cross-sector insight
Pattern recognition from Telecommunications, Financial Services, Insurance, Retail, Media, and Government means you avoid the mistakes I’ve seen others make and accelerate toward what actually works.
Trusted by leading organisations
Let’s start with a conversation.
If you’re planning a transformation or facing a complex change, a short conversation can help clarify the next steps
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